![]() In this way, developing apps for marketing academic research may stimulate a solution-based mindset among marketing scholars that is reflected in their research output.Īn app’s goal depends intricately on the scope and goals of the original research manuscript. Rather than simply adding an app to the end of an otherwise traditional research manuscript (problem, idea, intended contribution, theory, data, findings, conclusions, discussion, recommendations, and future research), submissions should think of their online interactive tool’s intended usability and implementation as the focal point of research. It serves as a dynamic computational supplement to a research manuscript, thereby adding form and function to the otherwise static nature of a research publication. Research-Driven AppsĪ research-driven app is an online interactive tool that provides a deeper understanding of the usability of the research contribution. The editors will not submit manuscripts to the special issue. Pradeep Chintagunta, Rajdeep Grewal, Detelina Marinova, Rik Pieters, and Shrihari Sridhar will co-edit the special issue. This special issue of Journal of Marketing, titled “Marketing Impact with Research-Driven Apps,” emphasizes the integration of research-driven appsinto academic articles to enhance understanding, consumption, adoption, and ongoing usage of research findings. The Journal of Marketing’s vision is to encourage a wide range of approaches that can reduce impact barriers of academic articles and consequently catalyze the message among the target audience to whom marketing scholarship should matter. These barriers limit the impact of marketing academic research. However, given the typical form and function of academic publications in the discipline, the target audience of marketing academic research (consumers, investors, firms, frontline/middle/senior management, policy makers, as well as other marketing scholars and students) face barriers to understand and adopt research findings. Marketing scholarship has the potential to benefit society, advance managerial practice, improve consumers’ lives, and contribute to fundamental scientific knowledge. Motivation | Research-Driven Apps | Submission Requirements | Special Issue Timeline | FAQs | App Tutorial Videos Motivation So why wait? Sign up for Videojournal.Special Issue Editors: Pradeep Chintagunta (University of Chicago), Rajdeep Grewal (University of North Carolina–Chapel Hill), Detelina Marinova (University of Missouri), Rik Pieters (Tilburg University), and Shrihari Sridhar (Texas A&M University) With its user-friendly interface, flexible pricing options, unlimited journaling capabilities, and secure storage, our platform makes it easy and enjoyable to document the important moments in your life. Overall, Videojournal.app is the perfect choice for anyone looking to keep a video diary or journal. ![]() Whether you're at home or on the go, you can always keep track of your thoughts and experiences. + Multiple Platforms: Access your journals and videos from anywhere, on any device. + Automatic Backup: Automatic backup of all of your journals ensure that you never lose your memories. ![]() + Secure Storage: Your videos and journals are securely stored on our servers, so you can rest assured that your memories and musings are safe and protected. + Unlimited Journals: Our unlimited plans allow for an unlimited number of journals, so you can document as much of your life as you desire without having to worry about running out of space. ![]() Plus, annual paying customers automatically get increased storage. + Flexible Pricing: With both free and paid plans available, we offer options to suit the needs and budgets of all users. + Easy to Use: Our intuitive interface makes it simple for users of all experience levels to navigate and utilize all of the features our platform has to offer. Look no further than Videojournal.app!Here are just a few of the reasons why our software is the best choice for all of your video journaling needs: 2023 Introduction to our Video Journal App PackagesĪre you looking for a reliable and user-friendly platform to store your video diaries and journals? ![]()
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